Filed under: Uncategorized | Tags: Argentine Primera Division, BMO Field, Brazilian Campeonato Serie A, Colorado Rapids, Dallas-Ft. Worth, Denver, Dick's Sporting Goods Park, Dutch Eredivise, Earthquakes, English Premier League, FC Dallas, French Ligue 1, German Bundesliga, Giants Stadium, Italian Serie A, J-League, Kansas City, Lockhart Stadium, Major League Baseball, Mexican Primera Division, Miami Fusion, MLS, MLS Cup final, National Hockey League, NBA, New York Red Bulls, NFL, Pizza Hut Park, Qwest Field, Red Bull Arena, San Jose, Seattle Sounders, Spanish La Liga, Tampa Bay Mutiny
Two clubs that have never won a league championship, the Colorado Rapids and FC Dallas, will meet Sunday, November 21, at Toronto’s BMO Field in the MLS Cup final. [November 20]
Comment: The MLS report card came in last month and the results were mixed as TV ratings remained flat while attendance improved by 7.7 percent.
Average league attendance was 16,675, thanks in part to the Seattle Sounders, who increased Qwest Field capacity and saw its attendance jump from last season’s 30,897 to 36,173 in ’10. The New York Red Bulls, who moved from the cavernous, lifeless Giants Stadium (12,490 average last season) to the sparkling Red Bull Arena (18,441 this year), also helped get MLS above its overall average of 16,037 in 2009. In all, the 2010 numbers were the third-best in the league’s 15-year history, behind the novelty-inspired 17,406 of 1996 and 2007’s 16,770.
Where does this place MLS as a gate attraction? It’s far behind the world’s best-attended soccer league, Germany’s Bundesliga (42,790), but as soccer leagues go, it’s not far down the list. Next is the vaunted English Premier League (34,088), followed by Spain’s La Liga, Italy’s Serie A, Mexico’s Primera Division, Argentina’s Primera Division, France’s Ligue 1, Holland’s Eredivise, the J-League, the Campeonato Serie A of soccer-crazed Brazil, and MLS. And in the U.S., the NFL, whose teams play eight home games a year, leads at 67,508 in 2009, followed by Major League Baseball (81 home games per team, 30,213 average in 2010). The battle for third is tight, with the NBA (41 home games per team, 17,110 in 2009-10) ahead of the National Hockey League (41 home games, 17,004 in 2009-10) and MLS. (You could pick nits, regarding number of games and stadium/arena capacity, but it would have to start with baseball’s total attendance of nearly 80 million compared to pro football’s 17.4).
Not bad for a league that nearly shuttered its doors after the 2001 season, when its winningest team, the late, unlamented Miami Fusion, averaged an abysmal 11, 177 at Ft. Lauderdale’s Lockhart Stadium, a converted high school football stadium. MLS contracted that winter, killing off the Fusion and its other poorly supported Florida cousin, the Tampa Bay Mutiny.
It is hoped, then, that a win by Colorado or Dallas inspires a spin at the turnstiles in 2011 for at least one of the finalists. Despite each being blessed with new, soccer-specific stadiums, only 13,329 a game turned out for Colorado at Dick’s Sporting Goods Park this season–12th-worst in the 16-team league–and just 10,815 supported Dallas at its Pizza Hut Park. After Sunday night, soccer fans in Dallas-Ft. Worth or Denver can’t use a lack of a champion as an excuse not to support the home town team.
[A note regarding MLS’s bottom-feeders: Kansas City (10,287), which played its home matches in a minor league baseball park, and San Jose (9,659), confined to a small college football stadium, brought up the rear. K.C. (2000) and the original Earthquakes (2001, 2003) have each won the MLS Cup, so a title isn’t a cure-all at the ticket window.]
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