Soccerstoriesbook's Blog


WOMEN’S PRO SOCCER LEAGUE NO. 3: SMARTER IS BETTER

A new eight-team women’s pro soccer league will kick off next spring, two years after the demise of Women’s Professional Soccer (2009-11) and a decade after the Women’s United Soccer Association (2001-03) folded.

The league will have teams in Boston, Chicago, Kansas City, New Jersey, Portland, Seattle, western New York and Washington DC.

It reportedly has a handshake agreement with one national sponsor; television coverage is a question mark.  [November 21]

Comment:  After Women’s Professional Soccer went under last January, the reaction in this space was, please don’t come back with another women’s pro soccer league unless there’s a new, inventive approach behind the effort.  Otherwise, the notion of a high-profile women’s pro circuit might be killed off for the foreseeable future.  (To see the original admonishment, go to May 28.)

Thankfully, on the eve of Thanksgiving, the powers that be have chosen not to exercise that classic example of insanity, in which the patient, happily doing the same thing over and over, expects a different result.

In this incarnation, the league will get considerable support from the U.S., Mexican and Canadian soccer federations, whose national team players will benefit from the week-in, week-out competition the league will provide from March-April to September-October.  In a women’s sports sense, the outside help recalls the launch of the WNBA, which would not have been possible without all of its original teams being owned by NBA franchises.

While the clubs in this currently unnamed league will be privately owned, the U.S. Soccer Federation will not only pay the salaries of up to 24 of the league’s American players but fund the league’s front office as well.   The Mexican and Canadian soccer federations, with an eye toward the 2015 FIFA Women’s World Cup in Canada, will pay the salaries of some of their players who play in the league.  As a result, each club will be off the hook for the salaries of up to seven of its most valuable players.

Most of the players will be semipros, and gone will be high-priced talent from beyond North America, like Brazil’s Marta and Japan’s Homare Sawa, but  U.S. mainstays like Abby Wambach, Alex Morgan and Megan Rapinoe won’t be faced with the prospect of plying their trade in leagues overseas.

As USSF President Sunil Gulati put it, “What we need is a sustainable model:  less hype, better performance.  The hype will come if we have the performance.”

Major League Soccer wouldn’t have gotten off the ground without turning sports management on its ear with the single-entity concept.  Give League Jane Doe credit for trying to turn it on its other ear.

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