Soccerstoriesbook's Blog


ADIOS, CHIVAS USA

Major League Soccer has purchased the troubled Chivas USA from Jorge Vergara and Angelica Fuentes and will operate the team until an owner is found who will build a new stadium for it in the Los Angeles area.

Sale price was a reported $70 million.  The original bill Vergara, wife Fuentes, and Antonio and Lorenzo Cue paid MLS to create Chivas USA 10 years ago was $10 million; Vergara and Fuentes bought out the Cues 15 months ago for $40 million.

New owners figure to re-brand the team with a new name and logo.

“Certainly, it hasn’t worked out as well as anybody expected,” said MLS Commissioner Don Garber.  “I don’t think this is the fault of ownership, per se.  There’s a lot of issues that we, the league, take responsibility for.  Now we are just very focused on a new beginning.”

Chivas USA will begin its 2014 season next month under new coach Wilmer Cabrera, the club’s 11th field boss, a list that includes Thomas Rongen, Preki, future U.S. National Team coach Bob Bradley and current national team assistant Martin Vasquez.  Chivas’ best season was its third, when it topped the Western Conference with a 15-7-8 record but fell in the conference semifinals.

In 2013, the Goats finished last in the West at 6-20-8, the second-worst mark in the 19-team league.  Its attendance for 17 regular-season games at the Stub Hub Center was an abysmal 8,366, a nearly 36 percent drop in the gate from 2012.  That was the worst in MLS, which averaged 18,608, the second best in league history.  No other MLS club was below five figures in average attendance.  Chivas’ co-tenant at Stub Hub, the Los Angeles Galaxy, averaged 22,152, a drop of 4.25 percent in its first David Beckham-less campaign in seven years.  The Seattle Sounders led all at 44,038 a match.  [February 20]

Comment:  About time, and farewell to a failed experiment and a drag on Major League Soccer.

Despite its good intentions to lure Southern California’s thousands and thousands of transplants from Jalisco state, Chivas USA was neither Chivas nor USA.  Or maybe it was too USA to be a second Chivas–the 2014 roster shows 18 Americans and just two Mexicans, one fewer than the number of Argentines on the list.

It all looked good on paper, but league rules prevented Chivas USA from fielding the predominantly Mexican side ownership sought, and it was all downhill from there.  This secondary version of Chivas Guadalajara quickly became an afterthought and a team damned to stand in the shadow of the older and much more successful Galaxy.

Although the league’s efforts to get to this point were months in the making, it was long overdue nonetheless.  Garber adds expansion teams to MLS like a desperately spawning salmon, while he should have been devoting his attention to this weak sister.  The concept of a two-team rivalry in a major market remains an enticing concept.  MLS will add New York City FC and Orlando SC in 2015, swelling its ranks to an unwieldy 21 teams.  It will be interesting to see if New York Red Bulls versus the new NYCFC ignites local passion.  In the meantime, MLS is left with the lesson out of Los Angeles that it takes two to make a rivalry.

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