Soccerstoriesbook's Blog


50 DAYS TO OUR RED, WHITE AND GREEN 2018 WORLD CUP

The 2018 World Cup kicks off in 50 days, on Thursday, June 14, when host Russia meets Saudi Arabia at Moscow’s 80,000-seat Luzhniki Stadium in a Group “A” match.  The 32-nation, 64-match tournament concludes Sunday, July 15, with the final back in Moscow.

Among the favorites, according to Las Vegas bookmakers, are Germany (9-2), Brazil (5-1), France (11-2), Spain (7-1), Argentina (8-1) and Belgium (12-1).  Hometown favorite Russia is a 30-1 pick; Saudi Arabia is at the bottom at 1,000-1.

And among the missing are four-time champion Italy, three-time finalist Holland and, for the first time since the Reagan Administration, the United States.

Comment:  The World Cup will be televised in the U.S. by the Fox network, a first after six in a row by ABC/ESPN.

Viewers with cable can also watch the games on the Fox Sports GO app on their iOS or Android phones, or on their Apple TV, FireTV, Roku, Chromecast and Xbox.

Telemundo Deportes, the Spanish-language sports network, will also air matches on its network and Universo, as well as online.

But for most American fans, big Fox (the one you get without cable or, possibly, rabbit ears) and Fox Sports will be their World Cup destination.  So here’s the promo that’s been airing on Fox’s recent European Champions League, Bundesliga, and English F.A. Cup telecasts as Russia ’18 approaches:

Fox’s Alexi Lalas (his image superimposed on a Matryoshka doll) :  “The most anticipated event on the planet is coming, and here on Fox, we’re all about El Tri.”

[Cut to Mexico game highlight]

Fox Deportes’ Mariano Trujillo: “This is gonna be epic.”

[Cut to Mexico game highlight]

Fox Deportes’ Fernando Fiore:  “If you breathe all things Mexico, this is your home for the 2018 World Cup.”

Lalas:  “Fox and FS1, official home of El Tri.”

This is one more harsh reminder of what it’s like in America when the U.S. doesn’t qualify for a World Cup.

And Fox is getting it wrong on all three fronts.

First, fans of El Tri in the U.S. won’t rely on Fox or FS1 or FS20 for its World Cup coverage.  They’ll watch Telemundo.

Second, viewers with an allegiance to other national teams, whether they’re Nigeria, Brazil or Serbia, will tune out any extra Mexico coverage.  They will not be drawn by it, they will tolerate it at best.

Third, die-hard U.S. fans still licking their wounds over the USA’s failure to qualify will resent any sort of favoritism shown by Fox toward the Mexican National Team.  Fox couldn’t be more tone deaf in this regard.  U.S.-Mexico in soccer has developed, since the 1991 CONCACAF Gold Cup, into the USA’s biggest international sports rivalry, and for Fox to assume that U.S. soccer fans will swallow four weeks of red, white and green–well, the two weeks before Mexico is eliminated in the second round yet again–is beyond insult.