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FOR WHAT THEY’RE WORTH: $157 MILLION PER MLS TEAM

The average worth of Major League Soccer clubs reached $157 million in 2014, up 52 percent from the previous year, according to a valuation by Forbes magazine.

Topping the list were the Seattle Sounders at $245 million, while the Colorado Rapids, worth $105 million, brought up the rear.  The biggest mover was DC United, whose value increased 97 percent, from $71 million in ’13 to $140 million last year.  Average team worth was $103 million in 2013, nearly triple what Forbes valued the teams five years earlier.

Eight of MLS’ then-18 clubs turned a profit in 2014, led by Seattle’s $10 million.  The biggest loser was the New York Red Bulls at $9 million.

2014 valuation of MLS clubs, plus revenue and operating income*:

1.  Seattle Sounders — $245 million, $50 million, $10 million.

2.  Los Angeles Galaxy — $240 million, $44 million, $4 million.

3.  Houston Dynamo — $200 million, $26 million, $5 million.

4.  Portland Timbers — $185 million, $35 million, $4 million.

5.  Toronto FC — $175 million, $32 million, -$7 million.

6.  Sporting Kansas City — $165 million, $29 million, $4 million.

7.  Chicago Fire — $160 million, $21 million, -$6 million.

8.  New England Revolution — $158 million, $25 million, $7 million.

9.  FC Dallas — $148 million, $25 million, -$3 million.

10.  San Jose Earthquakes — $146 million, $13 million, -$1 million.

11.  Philadelphia Union — $145 million, $25 million, $2 million.

12.  New York Red Bulls — $144 million, $22 million, -$9 million.

13.  D.C. United — $140 million, $21 million, -$1 million.

14.  Montreal Impact — $128 million, $22 million, -$3 million.

15.  Vancouver Whitecaps — $125 million, $21 million, -$6 million.

16.  Columbus Crew — $112 million, $18 million, -$4 million.

17.  Real Salt Lake — $108 million, $17 million, $1 million.

18.  Colorado Rapids — $105 million, $15 million, -$3 million.

*Operating income before interest, taxes, depreciation, amortization.

Forbes cited a number of reasons for the league’s surging team valuation, including:

o  Growing attendance, which through July averaged 21,000, as MLS continued to widen the gap with the NBA (17,800) and NHL (17,500) in that department.  That average projects to total attendance of 7.2 million in 2015, thanks in part to the addition of new teams in New York and Orlando.   The 2013 total was 6 million.

o  An influx of overseas talent that picked up in 2015 with the arrival of the likes of Kaka, Andrea Pirlo, Steven Gerrard, Frank Lampard, David Villa and Didier Drogba–a clear indication that owners are willing to spend to enhance the product on the field.

o  More soccer-specific stadiums throughout MLS.  The latest was San Jose’s Avaya Stadium, which opened in March, and DC United plans be in new digs by 2018.  Like United, the Earthquakes’ value has doubled since ’13.

o  The end of a TV deal with ESPN, NBC and Univision that paid MLS an average $30 million per year.  The new deal, in which Fox replaced NBC, pays $90 million a year.  Hardly NFL figures, or even NHL figures, and average viewship of 232,000 this year on Fox Sports 1 trails even the WNBA, but that represents a 65 percent improvement over NBCSN’s average audience of 141,000.  [September 19]

Comment I:  Total team worth of more than $2.8 billion for a league that as recently as 2002 nearly went under.  No wonder there were no signs of panic when MLS Commissioner Don Garber, during his “State of the League” address in December, revealed that the league was losing more than $100 million a year.

Comment II:  Being part of MLS is still far from being a license to print money, but no wonder the owners of LAFC, which won’t begin play until 2018, paid a league-record expansion fee of $110 million to try to succeed where it predecessor, the ill-fated Chivas USA, failed.  By comparison, the Miami Fusion, one of the league’s first two expansion teams, paid $20 million in 1997 to join MLS.

 

 

 



WE WON, THE SPORT WON

The United States overwhelmed defending champion Japan with four goals in the first 16 minutes to cruise to an impressive 5-2 victory in the 2015 FIFA Women’s World Cup final before a pro-American crowd of 53,341 at Vancouver’s BC Place and become the first nation to capture three women’s world titles.

The Americans, winners of the inaugural Women’s World Cup in 1991 in China and again on home soil in 1999, had lost to the Japanese on penalty kicks in the last final four years ago in Germany, but a first-half hat trick by attacking midfielder Carli Lloyd buried the Nadeshiko.

Lloyd, the Golden Ball winner as the tournament’s MVP, gave the U.S. a shock 2-0 lead with goals in the third and fifth minutes.  Both came on grounded crosses from the right, the first a corner kick by Megan Rapinoe and the second a free kick by Lauren Holiday that was flicked on by defender Julie Johnston.  In the 14th minute, Holiday allowed her side some breathing room with a volleyed goal after defender Azusa Iwashimizu’s poor header couldn’t stop a U.S. counterattack.  But Lloyd’s third goal, two minutes later, applied the dagger.

Spotting Japan goalkeeper Ayumi Kaihori far off her line, Lloyd launched a 54-yard bomb from just inside the Japan half.  The backpedaling Kaihori got a hand on the ball, but it banked in off her right post for a 4-0 lead.  It was the fastest World Cup hat trick–men or women–in history.  The only other player to score three goals in a World Cup final was England’s Geoff Hurst in 1966.

Japan pulled one back in the 27th minute when striker Yuki Ogimi scored on a brilliant turn that left Johnston sprawled at the top of the penalty area.  And the Japanese gave the Americans cause for concern seven minutes into the second half when Johnston headed a long diagonal free kick from the left by midfielder Aya Miyama into her own net.

Midfielder Tobin Heath, however, restored the three-goal lead two minutes later from four yards out on a pass across the Japan goalmouth by Morgan Brian off a corner kick by Holiday.

Lloyd, whose six goals tied her with Germany’s Celia Sasic for most in the tournament, was awarded the Golden Ball.  She joined Carin Jennings (1991) as the only Americans to win a World Cup MVP award.  Hope Solo, whose off-the-field misadventures were well-chronicled in the weeks leading up to Canada ’15, won the Golden Glove award as best goalkeeper, her second straight.  Supported by the young but air-tight back line of Ali Krieger, Johnston, Becky Sauerbrunn and Meghan Klingenberg, Solo allowed only three goals and posted five shutouts.  The triumph, meanwhile, came as something of redemption for coach Jill Ellis, whose moves drew heavy criticism until she moved 22-year-old Brian to holding midfielder mid-tournament, thus freeing Lloyd to join the attack, and the USA’s service and finishing went from disappointing to–in the final–overwhelming.  [July 5]

Comment I:  So the United States becomes the first women’s national team to plant a third star above the crest on their jerseys.   Among the men, whose first World Cup was played in 1930, only Brazil, with five, and Germany and Italy, with four apiece, have more.  The real winner in Canada, however, was American soccer.

Americans, it is said, will watch an international tiddlywinks championship if they think an American will win.  And the U.S. team marched into this World Cup with a winning legacy, recognizable standout players, and a wholesome, likable aura.

But Ellis’ women transcended all that.  Nearly 27 million U.S. viewers watched the final (25.4 on Fox, 1.27 on Spanish-language Telemundo), making it the most-watched soccer match in U.S. history.  Better than the 18.2 million who saw the U.S. men held to a tie by Portugal on ESPN at last summer’s men’s World Cup.  Better than the 17.9 million who saw the U.S. beat China on PKs in the 1999 women’s World Cup.  Better by 41 percent than the U.S.-Japan final four years ago (13.5 million).  As for the 2014 World Cup final between Germany and Argentina, those guys attracted 26.5 million American viewers.

That’s a lot of Americans tuned in to a soccer match, and many were soccer fans to begin with.  But many were not.  And what they saw was a tremendous advertisement for the sport.  The good guys–er, women–won.  But what they demonstrated in the final against Japan was the very best of the sport.  Fitness.  Athleticism.  Skill.  Invention.  Fearlessness.  Teamwork combined with improvisation.

Most important, they demonstrated little of the gamesmanship that plagues the men’s game.  Fortunately, there was no overriding need for a U.S. or Japanese player to dive in the penalty area during the final–nothing turns an American off to soccer like a dive, or “simulation,” or, as they call it in basketball, a flop.  And if there had been a dive, it would’ve been somewhat jarring after 29 days of relatively clean play.

So it’s now on to the CONCACAF Gold Cup.  And if we’re treated to a U.S.-Mexico finale, as the organizers are hoping for, we’ll get a reminder of business-as-usual soccer, with rolling bodies and chippy fouls and all kinds of nonsense.  Fortunately, many of the innocent Americans who enjoyed U.S.-Japan will never tune in to such a match–for now–and remain blissfully ignorant of the game’s ugly macho side.

Comment II:  Despite appearing on the cover of both Sports Illustrated and ESPN the Magazine pre-tournament, that month in Canada was a relatively quiet one for 35-year-old U.S. striker Abby Wambach, who came into the tournament with a world-record 182 career goals, including 13 in three previous World Cups.  She played only 297 total minutes over seven matches (three starts), including the last 11 minutes of the final, when Lloyd handed her the captain’s armband, which Wambach has worn so long and so well.  She scored one goal, against Nigeria in the first round, and missed a penalty kick against Colombia in the second round when she curiously chose to use her less-favored left foot.

However, she came up with the quote of the tournament, albeit six months earlier in an interview with Time magazine.  It illustrated what drove her during her limited time on the field and, no doubt, drove her teammates, especially the ones who were part of the 2011 team:

“‘All the hardships, the sacrifice, the blood, the sweat, the broken bones, the broken relationships will make more sense if we can bring home the trophy,” said Wambach.  And if the U.S. falls short?  “I’m sure I’ll be fine.  But I’ll be pissed off the rest of my life.”

Smile, Abby.



WORLD CUP TICKETS SOLD TO THE U.S.: 125,000 AND COUNTING

With nearly four months remaining before kickoff, the United States has the highest number of allocated tickets among visiting countries for the 2014 FIFA World Cup in Brazil. 

A total of 125,465 tickets were distributed to the U.S., according to FIFA.

Through all sales channels, a total of 2.3 million tickets have been assigned to the nations attending the World Cup. After Brazil, which was allocated 906,433 tickets as the host, and the U.S., the following nations round out the top 10:  Colombia (60,231), Germany (55,666), Argentina (53,809), England (51,222), Australia (40,446), France (34,971), Chile (32,189) and Mexico (30,238).

“We have seen the interest in the World Cup increase every four years and are excited to see the large number of tickets purchased for the games in Brazil,” said U.S. Soccer President Sunil Gulati. “There were more ticket requests than available tickets for all three of our first-round matches by a large margin, and we are once again expecting incredible fan support for the team during the 2014 FIFA World Cup.”

U.S. Soccer Supporters Club members who applied for tickets to the specific U.S. matches will be notified soon whether they were selected in the lottery.

The remaining tickets (approximately 160,000) will be available to the public through FIFA.com in the next window of the sales phase on March 12.

The 2014 FIFA World Cup runs from June 12 through July 13 across 12 venues in Brazil. The U.S. National Team was drawn into Group “G” and will open the tournament Monday, June 16, at 6 p.m. EDT against Ghana in Natal. The USA then faces Portugal on Sunday, June 22, at 6 p.m. EDT in Manaus, and Germany on Thursday, June 26, at 12 p.m. EDT in Recife.  [February 21]

Comment:  International soccer’s outlier has become a World Cup insider.

Only seven other countries that will compete at Brasil ’14 can match the USA’s record of appearing in the last six World Cups:  host Brazil–which has never missed one–Spain, Italy, France, Argentina, Germany and South Korea.  The U.S., which finished first in CONCACAF qualifiers for the second straight World Cup cycle, is No. 14 in the latest FIFA rankings and came close to becoming the region’s first nation to be seeded for the first round without hosting a World Cup.  Fox/Telemundo has paid $1 billion for the U.S. rights to televise the 2018 and 2022 World Cups, topping a $600 million bid by ESPN/ABC, which, along with Univision, paid a combined $425 million to air the 2010 and 2014 World Cups, 2007 and 2011 Women’s World Cups and 2009 and 2013 FIFA Confederations Cups.  Now this.

Obviously, while those 125,465 ticket orders may have come from America, many of those ticket holders will be scattered throughout Brazil this summer, following other national teams.  This is, after all, a land of immigrants.  (At the 2010 World Cup in South Africa, of the 2.8 million available tickets, sales to U.S. residents–more than 130,000–trailed only the host nation, although the American allotment for the U.S.-England opener at the 44,530-seat Royal Bafokeng Stadium was just 5,200.)   Moreover, this is a wealthy nation with plenty of folks who can afford the trip to an exotic, alluring destination like Brazil.  

Though its odds of getting out of the so-called “Group of Death” and winning Brasil ’14 are a daunting 100-to-1, the United States, on every level, has become a significant part of the planet’s most-watched sporting event.  That’s a far cry from the beginning of its World Cup run at Italia ’90, when a U.S. team of current and former college standouts needed a miracle to qualify for the first time in four decades, then crashed out in three games, supported by a smattering of American fans, many of whom were already in Italy on vacation and decided, on a whim, to have a look.



THE REVOLUTION WILL BE TELEVISED

In the first-ever regular-season European soccer match televised by a major American television network, Manchester United strengthened its grip on the top spot in the English Premier League by knocking off Chelsea, 3-1, at Old Trafford.  Chris Smalling, Nani and Wayne Rooney scored to give the Reds a three-goal lead at halftime.  Chelsea’s Fernando Torres scored a consolation goal but later missed when presented an open net.  Rooney also misfired on a penalty-kick attempt.  [September 18]

Comment:  Do not adjust your set.

Those guys in shorts on your screen really were playing football, on an NFL Sunday.  And it came courtesy of Fox–not Fox Soccer Channel, its cable offspring.  The game was aired in the U.S. on a delayed basis, either before or after Fox’s regional NFL telecast, thus creating an unprecedented football-gridiron football doubleheader.

The Manchester United-Chelsea game was the first of four Sunday EPL matches that will be aired this fall on Fox, the network no doubt encouraged by the number of viewers–2.6 million–it drew for its live telecast of last May’s UEFA Champions League final between FC Barcelona and Man. U.

Nearly 20 million Americans routinely tune in to watch NFL games.  Whether that means that many of them tuned in to see the New Orleans Saints beat the Chicago Bears, then stuck around to watch the doings in the Theater of Dreams, is very questionable.   Joe Six-Pack isn’t easily converted, whether it’s politics, religion or, more important, sports.   Nevertheless, Fox’s gambit sends a warning shot across the bow of those who continue to dismiss soccer as a sport with no future on American TV.

A month ago, NBC and Major League Soccer announced a $36 million, three-year deal that basically shifts MLS coverage from FSC, which reaches approximately 40 million homes, to the NBC Sports Network (known at present as VERSUS) and its 76 million homes.  Beginning in 2012, NBC and the cable NBC Sports Network will show a total of 49 MLS games a season, including four U.S. National Team matches.  Of those, the NBC network will air two U.S. games, two MLS regular-season matches and two MLS playoff games.

ABC/ESPN/ESPN2 remains in the game:  it still holds the rights to MLS games, including the MLS Cup, through 2014.  But as MLS Commissioner Don Garber told the New York Times, “The three-year deal [with NBC] allows us to align all our TV relationships [ESPN, Univision and newbie NBC] to end concurrently at the end of the ’14 season and provides us with a potential opportunity to have a more exclusive relationship with a broadcaster.”

By then, the ratings numbers from another World Cup, driven by that coveted 18- to 34-year-old demographic, will be in.  Then the fight over that admittedly modest-but-growing TV soccer pie will begin in earnest.

Hard to believe that when MLS launched in 1996, it had to pay ABC/ESPN for air time.  In a country where a sport’s worth is measured by its TV contract, that’s a bit of progress.