Soccerstoriesbook's Blog


SO-CALLED ‘BECKHAM EXPERIMENT’ HAS BEEN WORTH IT

A pair of two-time Major League Soccer champions, the Houston Dynamo and Los Angeles Galaxy, will meet Sunday, November 20, before a sellout crowd at the Home Depot Center outside Los Angeles in the 2011 MLS Cup final.  Kickoff will be at 9 p.m. EST/6 p.m. PST (ESPN and Galavision).  [November 13]

Comment:  The game could mark David Beckham’s final appearance in the U.S., and that’s not a good thing.

The 36-year-old English icon’s five-year, $32.5 million contract with the Galaxy expires at the end of the year, and among Beckham’s reported suitors are Paris Saint-Germain, Tottenham Hotspur and even Queens Park Rangers.

If he leaves, despite the Galaxy’s reported interest in re-signing him, what sort of grade does the so-called “Beckham Experiment”–the title of a rather premature book on his MLS adventure published a couple of years ago–deserve?

Call it a high “B”; not quite a low “A”.   That’s an “A-” for overall effect, dragged down by an “S” (satisfactory) for effort.

There were just as many highs as lows over the five-year period.  More than a quarter-million Galaxy/No. 23 jerseys were sold before Beckham was even introduced as a member of the Galaxy, a media event that attracted 700 journalists.  As advertised, there were memorable free kicks that produced goals, and that crowd of 66,000 that poured into Giants Stadium to see the man with the educated right foot make his Big Apple debut.  There also, however, were injuries, plus the controversial loans to AC Milan and training spells with Arsenal and Tottenham that caused many to question Beckham’s commitment to his American team.  The collapse of  the much-vaunted Beckham youth academy in L.A. didn’t help.  So mixed has been the Beckham legacy in MLS that he earned–or was saddled with–the 2011 MLS Comeback Player of the Year award for assisting on 15 goals in 26 games a year after a torn Achilles limited him to just seven league appearances in 2010.  Oh, and no MLS championships or U.S. National Open Cups or CONCACAF Champions League trophies.

Nevertheless, Beckham will forever be linked with a brief period in MLS history when things went from flat to positive, from indifference to optimism.  The year before Beckham’s arrival, the league had 12 teams, too many of them troubled.  The charter U.S. internationals and key foreign starts like Carlos Valderrama and Marco Etcheverry who had given the teams their initial identities back in 1996 had retired.  It wasn’t, to quote Rodney Marsh’s assessment of English soccer in the early ’70s, “A gray game played on gray days by gray men,” but it was close. 

The creation of the so-called Beckham Rule–the introduction of the designated player exception that allowed teams to reach beyond their salary cap and sign marquee foreign players like Cuauhtemoc Blanco, Denilson (sorry, FC Dallas), Thierry Henry, Rafael Marquez and, most recently, Robbie Keane–changed all that.  Beckham’s arrival and how it lured other big names to MLS added the necessary flesh and blood to the brick and mortar as MLS grew by six clubs and added an impressive list of soccer-specific stadiums.

Most Americans aren’t aware that MLS (17,872) has surpassed the NBA (17,323) and NHL (17,132) in average attendance; that the expansion team fee has ballooned from $10 million, pre-Beckham, to $40 million; that the league’s most recent TV rights deal, with outsider NBC, hit $30 million for three years.  What they do know is that they can name one soccer player–David Beckham–where before they didn’t know Tab Ramos from Jamie Moreno from Mike Petke.  Back when the league was just trying to gain any sort of traction, back when the Galaxy was 11th out of 13 teams in 2007 (9-14-7) and 13th out of 14 the following year (8-13-9), people were talking and writing about Becks, or at least the photogenic Becks and wife Posh.

And that’s why Beckham will be missed if he chooses to close out his playing career elsewhere.  If and when he goes, don’t count on the general American public and the typical U.S. sports columnist or commentator to magically shift their attention to Dwayne De Rosario or David Ferreira or even Henry.   In that sense, Beckham has proved to be irreplaceable.

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PERHAPS A GOOSE AT THE GATE?

Two clubs that have never won a league championship, the Colorado Rapids and FC Dallas, will meet Sunday, November 21, at Toronto’s BMO Field in the MLS Cup final.  [November 20]

Comment:  The MLS report card came in last month and the results were mixed as TV ratings remained flat while attendance improved by 7.7 percent.

Average league attendance was 16,675, thanks in part to the Seattle Sounders, who increased Qwest Field capacity and saw its attendance jump from last season’s 30,897  to 36,173 in ’10.  The New York Red Bulls, who moved from the cavernous, lifeless Giants Stadium (12,490 average last season) to the sparkling Red Bull Arena (18,441 this year), also helped get MLS above its overall average of 16,037 in 2009.  In all, the 2010 numbers were the third-best in the league’s 15-year history, behind the novelty-inspired 17,406 of 1996 and 2007’s 16,770.

Where does this place MLS as a gate attraction?  It’s far behind the world’s best-attended soccer league, Germany’s Bundesliga (42,790), but as soccer leagues go, it’s not far down the list.  Next is the vaunted English Premier League (34,088), followed by Spain’s La Liga, Italy’s Serie A, Mexico’s Primera Division, Argentina’s Primera Division, France’s Ligue 1, Holland’s Eredivise, the J-League,  the Campeonato Serie A of soccer-crazed Brazil, and MLS.  And in the U.S., the NFL, whose teams play eight home games a year, leads at 67,508 in 2009, followed by Major League Baseball (81 home games per team, 30,213 average in 2010).  The battle for third is tight, with the NBA (41 home games per team, 17,110 in 2009-10) ahead of the National Hockey League (41 home games, 17,004 in 2009-10) and MLS.  (You could pick nits, regarding number of games and stadium/arena capacity, but it would have to start with baseball’s total attendance of nearly 80 million compared to pro football’s 17.4).

Not bad for a league that nearly shuttered its doors after the 2001 season, when its winningest team, the late, unlamented Miami Fusion, averaged an abysmal 11, 177 at Ft. Lauderdale’s Lockhart Stadium, a converted high school football stadium.  MLS contracted that winter, killing off the Fusion and its other poorly supported Florida cousin, the Tampa Bay Mutiny.

It is hoped, then, that a win by Colorado or Dallas inspires a spin at the turnstiles in 2011 for at least one of the finalists.  Despite each being blessed with new, soccer-specific stadiums, only 13,329 a game turned out for Colorado at Dick’s Sporting Goods Park this season–12th-worst in the 16-team league–and just 10,815 supported Dallas at its Pizza Hut Park.  After Sunday night, soccer fans in Dallas-Ft. Worth or Denver can’t use a lack of a champion as an excuse not to support the home town team.

[A note regarding MLS’s bottom-feeders:  Kansas City (10,287), which played its home matches in a minor league baseball park, and San Jose (9,659), confined to a small college football stadium, brought up the rear.  K.C. (2000) and the original Earthquakes (2001, 2003) have each won the MLS Cup, so a title isn’t a cure-all at the ticket window.]