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FORMER FIFA BOSS HAVELANGE DEAD AT 100

Joao Havelange, who as president of FIFA from 1974 to 1998 transformed the world soccer governing body into a moneymaking behemoth and in turn a breeding ground for corruption that ostensibly has peaked in recent years, has died.  He was 100.

The imposing Brazilian died at Rio de Janeiro’s Samaritano Hospital from a respiratory infection as the 2016 Summer Olympics track and field competition began at Estadio Olimpico Joao Havelange.  It was Havelange who in 2009 led Rio’s bid presentation to the International Olympic Committee, and he invited the members to “join me in celebrating my 100th birthday” at the 28th Olympiad he correctly believed would be held in Brazil.

Havelange the athlete made his mark not in soccer but aquatics, swimming for Brazil at the 1936 Olympics in Berlin and playing water polo at the 1952 Helsinki Games.  An imposing figure, he swam every morning before breakfast well into his 90s.

Havelange had been in charge of Brazil’s soccer federation for nearly two decades when he upset the status quo in international soccer by defeating incumbent Sir Stanley Rous of England in the 1974 election to become the first non-European to take the FIFA helm.  He wasted little time in transforming FIFA from a sleepy administrative organization in Zurich into a worldwide juggernaut.  As he put it, in his familiar deep-throated croat, perhaps in French, perhaps in his native Portuguese, “I found an old house and $20 in the kitty.  On the day I departed 24 years later, I left property and contracts worth over $4 billion.  Not too bad, I’d say.”

On his watch, FIFA membership expanded by a third, to more than 200 nations and territories–more than that of the United Nations.  Among the additions was China, which left FIFA in 1958 but was coaxed back 22 years later, and South Africa, which was suspended from 1964 to 1976 but would go on to host the 2010 World Cup.  But it was the minnows of the soccer-playing world that made Havelange’s long rule possible.  The Brazilian saw that the end of colonial rule had created scores of new nation-states, and under FIFA’s one-member, one-vote statute, Fiji had as much clout as England or Italy. Adding members, no matter their status on the playing field, and sharing FIFA’s increasing largesse with them all but guaranteed his unprecedented five re-elections as president.

Havelange also gave those minnows a shot at international experience and dreams–however faint–of international glory.  Quickly recognizing the power of television and the untapped potential of sponsorships, he expanded the World Cup from a stingy 16 nations to 24 and finally 32, and he created world championships for under-20s and under-17s.  He also introduced the FIFA Women’s World Cup in 1991 and later the women’s under-20 championship.

This rapid expansion and transformation of world soccer from a relatively naive enterprise that missed any and all commercial opportunities into a $250-billion-a-year industry threw open the doors to corruption that has only been slowed by an aggressive probe by the U.S. Justice Department that has left an indelible stain on Havelange’s legacy.  Havelange, who accepted no salary as FIFA president, enriched himself with kickbacks, and soccer officials worldwide eventually followed his lead–if they hadn’t already begun the practice.  Among them were scores who have been recently indicted by the Feds.  Havelange’s successor and loyal No. 2, Sepp Blatter, has not been ensnarled as yet, but he was banned from FIFA for eight years by its ethics committee in late 2015, six months after winning a fifth term as president.  The suspension stemmed from his $2 million off-the-books payment in 2011 to former star player Michel Platini, the UEFA chief who had hoped to defeat Blatter in his bid for a fourth term that year but who dropped out of the race.

Havelange’s most spectacular take, shared by his then-son-in-law, onetime Brazilian soccer president Ricardo Teixeira, was nearly $22 million over nine years beginning in 1992 paid him by the body in charge of FIFA’s marketing and commercial rights, ISL, which filed for bankruptcy in 2001.  Havelange and Teixeira ultimately paid back $6.1 million in a confidential settlement.

Havelange resigned in 2011 as a member of the IOC just days before its leadership was expected to suspend him and rule on claims that he accepted a $1 million kickback.  That ended, after 48 years, his tenure as the committee’s longest-serving member.  Two years later, facing suspension, he stepped down as honorary president of FIFA after FIFA ethics Judge Joachim Eckert called his conduct “morally and ethically reproachable” for accepting kickbacks from ISL. [August 16]

Comment:  Heading into USA ’94, Americans had known little of the power of the World Cup and the power of soccer outside this country in general.  On the eve of the 15th World Cup in their own backyard, they got an eye full of all that, along with the man behind it, Jean-Marie Faustin Godefroid de Havelange.

Ian Thomsen of the New York Times, reporting in December 1993 from the Las Vegas Convention Center, site of the 1994 World Cup draw:

Two hours before the globally televised presentation of the World Cup Final Draw, the soccer player whose work had largely made the ceremony possible still had not been told that he had been banned from appearing on stage.

“I don’t have any official word yet,” Pele said Sunday morning at a breakfast hosted by MasterCard International, an official World Cup sponsor which said Pele would continue to be its worldwide representative despite the controversy.

“All I know is that they said the names of the players appearing in the draw and I was not there,” Pele said.

The decision to bar Pele from the ceremonies had been made by his fellow Brazilian, Joao Havelange, the president of FIFA.  The reason:  a dispute between Pele and Havelange’s son-in-law, Ricardo Teixeira, president of the Brazilian soccer federation.

Pele has charged that a group with which he is affiliated bid $5 million for the rights to televise Brazilian league games, but that a rival group was awarded the contract, despite bidding $1 million less, because the Pele group refused to pay a bribe to Teixeira.

Teixeira responded by filing a defamation suit against Pele.  Havelange, over the objections of FIFA’s general secretary, Joseph Blatter, and other officials of the sport’s governing body, then entered the dispute and ordered Pele removed from Sunday’s ceremony because he didn’t want to share the World Cup stage with Pele.  He even refused to mention Pele by name at a news conference.

Members of FIFA and the World Cup Organizing Committee were unable to alter Havelange’s decision, which reportedly was made without discussion with either organization.

“FIFA has to respect the wishes of its president,” FIFA spokesman Guido Tognoni said.  “I can’t add more.”

U.S. officials said Alan Rothenberg, president of the U.S. Soccer Federation and chairman of the World Cup USA 1994 organizing committee, was livid over the decision to exclude the only household name in American soccer from the grandest ceremony in American soccer history.

Havelange then rebuked Rothenberg.

“Mr. Rothenberg would be disappointed if we withdrew the World Cup,” Havelange said.  “Mr. Rothenberg has everything he wants.  Nothing will be missing.  The absence of one person is not going to affect the World Cup draw.  Persons who don’t participate are not important.”

Pele said he would be in the audience of 3,500 at the Las Vegas Convention Center to see the group assignments of the 24 finalists drawn by movie stars, entertainers and star athletes–everyone but the world’s greatest player.

“His son-in-law, with the secretary of the Brazilian federation–they proposed to me something which I do not accept,” Pele said.  “I do not accept corruption.  You know the problems of Brazil.  Corruption is a big problem here.  What I want to make clear is, my problem is with the Brazil federation.  I don’t accept their proposal for corruption.  Everyone knows I am for Brazil, I want to help Brazil, I want Brazil in the final, I want the best for Brazil.

“Everybody knows I don’t have anything against Mr. Havelange and FIFA,” Pele said.  “Mr. Havelange has been my idol since 1958.  He has encouraged me, he has given the message to me.  He is the boss of FIFA.  He can say whatever he wants.”

Of course, it was Pele who made Brazil an international soccer power, which helped put Havelange in place to become FIFA president in 1974.  And it was Pele’s decision to play for the North American Soccer League in 1975 that created the possibility for the World Cup to come to the United States almost 20 years later.  Pele remains the only soccer name recognized by Americans.

“When I came here to play for the New York Cosmos, we started to talk of the World Cup coming to the U.S.,” said Pele, now 54.  “They said, ‘Pele, are you crazy?  The World Cup in the U.S.A.?’  But today the dream comes true.  In my view, we are here today to start the World Cup.  This makes me happy.”

The soccer world we know today is, for better or worse, what the arrogant autocrat known as Havelange hath wrought.  For those who watched his career as FIFA strongman, this quote, to Time magazine in 1998, summed up Havelange:

“I’ve been to Russia twice, invited by President Yeltsin.  In Italy, I saw Pope John Paul II three times.  When I go to Saudi Arabia, King Fahd welcomes me in splendid fashion.  Do you think a head of state will spare that much time for just anyone?  That’s respect.  They’ve got their power, and I’ve got mine:  the power of football, which is the greatest power there is.”

 

 

 

 

 

 

 

 



THE AMERICAN-GERMAN-AMERICANS

Bayern Munich forward Julian Green has applied to FIFA to change his national team association from Germany to the United States.

The highly touted 18-year-old, who was born in Tampa, FL, will become the latest German-American to join the U.S. National Team pool under the USA’s German coach, Juergen Klinsmann, following in the footsteps of dual-nationalists Jermaine Jones (Besiktas, Turkey), Timmy Chandler (FC Nurnberg), Fabian Johnson (Hoffenheim), John Brooks (Hertha Berlin), Daniel Williams (Reading, England), Terrence Boyd (Rapid Austria) and Alfredo Morales (FC Ingolstadt).

The son of an American father and German mother, Green moved with his family to Germany when he was 2.  He played for Germany’s under-16 and under-17 teams, then represented the U.S. in an U-18 friendly against Holland.  He later played for Germany in a qualifier for this year’s UEFA Under-19 Championship.

“We are absolutely thrilled,” said Klinsmann, who first attempted to call up Green for U.S. friendlies in November.  “He is a very special talent.”

The teen winger has made just one appearance for Bayern Munich, a brief stint in November at the end of a UEFA Champions League match against CSKA Moscow.  Green has been a regular with Bayern’s Regionalliga team, scoring 15 goals in 19 games.  [March 18]

Comment:  Green is unlikely to play a role in the USA’s adventure at Brasil ’14, but this June we will finally learn whether the German way is the American way when it comes to soccer.

Back in the mid-1970s, when the growth of the North American Soccer League was forcing a spotlight on the American game in general and the national team in particular, the U.S. Soccer Federation took the tack that the style that best suited its team was German.  It hired Dettmar Cramer, an assistant to Helmet Schoen on West Germany’s 1966 World Cup runner-up team, as coach in August 1974.  Cramer was in charge long enough to lose two games to Mexico, throw up his hands at the lack of talent, money and organization at his disposal and, 5 1/2 months into his tenure, returned home, where he would guide a Bayern Munich starring Franz Beckenbauer to consecutive European Cup titles.  Less than a decade later, the USSF tried again with the appointment of former FC Cologne coach Karl-Heinz Heddergott as national coaching director, but Heddergott ran into the same frustrating constraints.  All the while, critics of this Teutonic shift claimed that the national team program–if “program” was the right word–was ignoring the coming USA wave of Latin players, eventually led by hyphenated Americans Hugo Perez, Tab Ramos, and Claudio Reyna, that would transform the national team and carry it to glory.

The U.S. has had a link with German soccer that dates to 1923 with the founding of the powerful semipro German-American Soccer League (later renamed the Cosmopolitan Soccer League) in New York, a circuit whose best players helped make up the roster of the original New York Cosmos in 1971.  Paul Caliguiri made a major–and unlikely–breakthrough when he leaped from UCLA to Hamburger SV in the late 1980s.  He later played for SV Meppen, Hansa Rostock, SC Freiburg and FC St. Pauli, paving the way in the Bundesliga for players like Eric Wynalda, Kasey Keller and Steve Cherundolo.  U.S. coach Bora Milutinovic’s decision to bring FC Kaiserslautern midfielder Tom Dooley–son of an American serviceman and a German mother–into the national team fold established a two-way street whose inbound lane has only increased in traffic by plenty under Klinsmann.

But it’s not just personnel.  Klinsmann has tapped into characteristics common between the two cultures.  Despite shortcomings that continue to keep the U.S. out of the top 10 in the FIFA rankings, the Americans’ compulsion, like the Germans, is to attack.  On a good day, Klinsmann has his players pressing forward–some would say recklessly–at speed with six and seven players, followed, at speed, by a similar commitment on defense.  High tempo, hard work.  They expect to win every challenge.  They count on wearing down the opposition long before the final whistle.  And like the West German teams Klinsmann grew up watching and then playing for, they now consider no deficit insurmountable.  The U.S. demonstrated that resolve by tying host Russia, 2-2, in late 2012 on two late strikes.   The following June, in a World Cup qualifier,  it squandered a 1-0 lead late in Jamaica and emerged with a 2-1 victory.

Above all, for those who remember Steve Sampson’s team of complacent U.S. veterans who crashed at the 1998 World Cup, Klinsmann has called out his established players, introduced interesting outsiders and created a player pool that may not be deep but is certainly competitive as the 30 players with a realistic chance to make the trip to Brazil are whittled to the final 23.

The critics from long ago must feel permanently slighted at this point:  Klinsmann has turned his back on any possibility that Latin flair is the USA’s recipe for success.  It’ll be grit, not beauty, heading into Brazil this year.  Some of the players may have names like Omar Gonzalez,  Michael Orozco Fiscal, Joe Corona or Juan Agudelo, but it’s not the name, it’s the mentality and the approach.  After all, when Klinsmann’s looked over his shoulder two years ago at the German National Team he once coached, the joint scoring leader of the European Championship was a German named … Mario Gomez.



THE PLUSH LIFE OF JUERGEN KLINSMANN

Juergen Klinsmann has agreed to a four-year contract extension that keeps him at the U.S. National Team helm through the next World Cup cycle and on until the end of 2018.  As part of the agreement announced by the U.S. Soccer Federation, Klinsmann also becomes technical director.

Appointed U.S. coach in mid-2011 following the dismissal of Bob Bradley, Klinsmann guided an overhauled American squad to a 2014 World Cup berth.  The U.S. finished first in the final round of the CONCACAF qualifiers (7-2-1) and went undefeated in winning the 2013 Gold Cup.  The team ended the year 16-4-2 overall, setting single-year marks for wins, winning percentage (.761) and consecutive victories (12).

“One of the reasons we hired Juergen as our head coach was to advance the program, and we’ve seen the initial stages of that happening on the field and also off the field in various areas,” said U.S. Soccer Federation President Sunil Gulati.  “In the past two years he has built a strong foundation from the senior team down to the youth teams and we want to continue to build on that success.”

Klinsmann reportedly is being paid $2.5 million a year on his current contract and can earn up to $10.5 million in bonuses depending on the USA’s performance at Brasil ’14.  [December 12]

Comment:  The comfortable throne reserved for the U.S. National Team coach just got a little more plush.

Since the Bora Milutinovic era, when the rest of the world started to pay attention to the Americans, the post has been derided by the international media and fellow coaches (some of them wishful suitors) as a job with none of the intense scrutiny and relentless criticism that hounds most every other national team boss.

Said soon-to-be fired Mexico coach Ricardo LaVolpe of the overall U.S. National Team atmosphere after losing a World Cup qualifier to the Yanks in 2005:  “Here, everyone’s interested in baseball and American football and many people didn’t even know that a soccer match was being played today.  So it’s easy for them, because they aren’t playing under any pressure.  My mother, my grandmother, or my great-grandmother could play in a team like that.”

We’ll assume that LaVolpe’s grandmother is Clint Dempsey and his great-grandmother is a good deal older, like Steve Cherundolo.

Then, more recently–last December–there was disgraced former France coach Raymond Domenech, who guided Les Bleus to the 2006 World Cup final and then watched his team mutiny and implode in a disgraceful three-and-out showing four years later.

“There’s a job I’d rather have,” Domenech said in an interview with But! Lyon.  “Besides, I know [Klinsmann], he knows and he doesn’t care.  This post is the coach of the United States.  I’d like to see this country.  Add to that, the Americans always qualify [for the World Cup].  At the same time, it is easy in North America:  there are only two games to qualify for the World Cup.  South America is already a paradise, but the North is even better!  You play Canada, Mexico.  You’ll walk in the Islands.”

We’ll never understand what Domenech meant by Canada, which is ranked 112th in the world and crashed in CONCACAF’s 2014 World Cup qualifiers two months before his comments.  That aside, he made his point.    Here, there is the lack of the breathless, relentless pressure that has made life miserable for everyone from Franz Beckenbauer to Michel Platini to Brazil’s once and future genius, Felipe “Big Phil” Scolari.  And it hasn’t done much for Miguel Herrera, the last in a string of four Mexico coaches run through the grinder from September to November.

While the U.S. National Team is years away from having the support–and scrutiny–of a majority of the country, the resulting atmosphere has spared the USSF the temptation to make panicky dismissals of its coaches and allowed those coaches to go about their business.

In Klinsmann’s case, time to test a large number of players, make mistakes, and, ultimately, over time, alter the culture of the team.  Then watch the results at a World Cup.  Or, perhaps, a second World Cup.

Not being a soccer nation has its advantages after all.



WOMEN’S PRO SOCCER LEAGUE NO. 3: SMARTER IS BETTER

A new eight-team women’s pro soccer league will kick off next spring, two years after the demise of Women’s Professional Soccer (2009-11) and a decade after the Women’s United Soccer Association (2001-03) folded.

The league will have teams in Boston, Chicago, Kansas City, New Jersey, Portland, Seattle, western New York and Washington DC.

It reportedly has a handshake agreement with one national sponsor; television coverage is a question mark.  [November 21]

Comment:  After Women’s Professional Soccer went under last January, the reaction in this space was, please don’t come back with another women’s pro soccer league unless there’s a new, inventive approach behind the effort.  Otherwise, the notion of a high-profile women’s pro circuit might be killed off for the foreseeable future.  (To see the original admonishment, go to May 28.)

Thankfully, on the eve of Thanksgiving, the powers that be have chosen not to exercise that classic example of insanity, in which the patient, happily doing the same thing over and over, expects a different result.

In this incarnation, the league will get considerable support from the U.S., Mexican and Canadian soccer federations, whose national team players will benefit from the week-in, week-out competition the league will provide from March-April to September-October.  In a women’s sports sense, the outside help recalls the launch of the WNBA, which would not have been possible without all of its original teams being owned by NBA franchises.

While the clubs in this currently unnamed league will be privately owned, the U.S. Soccer Federation will not only pay the salaries of up to 24 of the league’s American players but fund the league’s front office as well.   The Mexican and Canadian soccer federations, with an eye toward the 2015 FIFA Women’s World Cup in Canada, will pay the salaries of some of their players who play in the league.  As a result, each club will be off the hook for the salaries of up to seven of its most valuable players.

Most of the players will be semipros, and gone will be high-priced talent from beyond North America, like Brazil’s Marta and Japan’s Homare Sawa, but  U.S. mainstays like Abby Wambach, Alex Morgan and Megan Rapinoe won’t be faced with the prospect of plying their trade in leagues overseas.

As USSF President Sunil Gulati put it, “What we need is a sustainable model:  less hype, better performance.  The hype will come if we have the performance.”

Major League Soccer wouldn’t have gotten off the ground without turning sports management on its ear with the single-entity concept.  Give League Jane Doe credit for trying to turn it on its other ear.



THE USA’S RED, WHITE AND BLUE GREEK

Alkis Panagoulias, coach of the U.S. National Team from 1983 to 19985, has died at his home in Falls Church, Virginia, at age 78.

The native of Greece  and naturalized U.S. citizen posted a 6-5-7 record as the USA’s coach, second in wins at the time to Walter Chyzowych (8-14-10 from 1976 to 1980).

Greek players were to wear black armbands in his memory during their upcoming European Championship quarterfinal match with Germany in Gdansk.   Panagoulias coached Greece from 1973 to 1981 and fom 1992 to 1994, guiding the Greeks to their first-ever World Cup appearance, in ’94.  He guided Olympiakos to Greek titles in 1982, ’83 and ’87, and he also coached Aris Thessaloniki and Iraklis.  [June 18]

Comment:  Panagoulias had the misfortune of presiding over perhaps the most frustrating and fruitless period in U.S. National Team history.  Worse still, it seemed as if no one cared–no one, that is, but Alketas “Alkis” Panagoulias.

A national team coach, of course, is paid to care.  But Panagoulias gave the U.S. Soccer Federation far more than it’s money’s worth in that department.  Chomping a cigar and sprinkling his brutally frank comments with profanities, the burly Greek battled with the federation and battled with the North American Soccer League, all the while leaving his players with no doubt as to who was in charge.  (He once told me in an interview that the team had “all these goddam California surfers,” such as Mike Fox, Paul Caligiuri, Kevin Crow, Jeff Hooker, Dale Ervine and Steve Sharp.)  Above all, he was unabashedly patriotic when it came to his adopted country and absolutely passionate as an advocate of the national team, trying with little success to explain to the media and public in general its importance in a country overwhelmingly indifferent to soccer.

A player for Aris before moving to America to earn a degree at NYU, Panagoulias turned to coaching and steered the New York Greek Americans to three straight U.S. National Open Cups beginning in 1967, back when that cup was more or less the championship for the country’s ethnic semipro clubs.

In 1983, with the U.S. having played only one match since a World Cup qualifier in 1980, Panagoulias was chosen by the USSF to succeed Chyzowych as coach of both the national and Olympic teams–a foreign-born coach with international experience and, presumably, an understanding of the American player.  And in a unique twist, his players were to play in the NASL as Team America.

Panagoulias recalled in a 2006 interview with the New York Times, “It was very difficult.  I first had to sell the league people and owners on the idea that the national team has to be the No. 1 team in the country.  We needed their players.  I was almost crying when I talked about the national team.  They looked at me like I was crazy.  They didn’t know from the national team.”

NASL club owners dragged their feet over what some regarded as a flawed grandstand play, most of the Cosmos players invited to join this grand experiment chose to stay in New York and Team America, based in Washington DC and featuring naturalized Americans like Alan Merrick and Alan Green and national team regulars Arnie Mausser, Perry Van der Beck, Dan Canter and Jeff Durgan, stumbled to a league-worst 10-20 record in their only season.

The following year, with Olympic soccer’s amateur restrictions rapidly crumbling, the U.S. was allowed to field its national team at the Los Angeles Games.  The Americans went 1-1-1 but it wasn’t enough to get them into the quarterfinals, and a golden opportunity to put soccer on front pages across the nation–or at least get the sport some airtime on Olympic broadcaster ABC–was missed.

Then in 1985, the U.S., needing just a draw at home to advance to the final three-team round of CONCACAF qualifying for the 1986 World Cup in Mexico, lost to Costa Rica, 1-0, before a small but overwhelmingly pro-Ticos crowd in Torrance, Calif.

That heartbreaking defeat ended Panagoulias’ run as U.S. coach, but he bowed out knowing that he was right.  The sport desperately needed the rallying point of a successful national team, not yet another NASL championship by the Cosmos.  And without one, soccer in America would remain largely rudderless, a game much more fun to play than to watch.  Unfortunately for Panagoulias, it would take many years, other coaches and several generations of American players for the country to actually experience what this passionate Greek had been talking about.



THE MORE YOU PAY, THE MORE HE’S WORTH

The Washington Post reported that U.S. National Team coach Juergen Klinsmann is being paid $2.5 million in base salary, more than four times higher than the man he replaced last summer, Bob Bradley. according to the U.S. Soccer Federation’s audited statements.

Klinsmann signed a three-year contract with the USSF in August.  Bradley, who had guided the U.S. into the second round at the 2010 World Cup, was dumped 12 months into a four-year contract extension after a disappointing runner-up finish at last summer’s CONCACAF Gold Cup.  Bradley has since been hired as coach of Egypt.  [December 9]

Comment:  Klinsmann is officially declared four times more valuable than Bob Bradley.  This is news?



FAREWELL TO ANOTHER UN-FRIEND OF SOCCER IN THE U.S.

Dick Ebersol resigned as chairman of the NBC Sports Group, capping a 22-year reign in which he made the Peacock network synonymous with the Olympics.

Ebersol spent more than 40 years at NBC, overseeing every summer and winter Olympics since 1992.  According to the New York Times, “Over the past 22 years, Ebersol acquired, then dropped, NBA rights; retained, did not renew, then re-acquired NFL contracts (NBC carries Sunday night games); ventured into a partnership with World Wrestling Entertainment to create the XFL, a bizarre, money-losing football league; brought Major League Baseball back to NBC, then got out; and became a prominent member of the Olympic movement.”

He steps down after being unable to reach agreement on a new contract with Comcast, which merged with NBC in January. [May 19]

Comment:  So long, Dick.  Soccer in the U.S. won’t miss you.

Ebersol may go down in history as the man whose largess with NBC’s money put the bling in the Olympic rings, but his coverage of Olympic soccer came grudgingly.  And some soccer fans in the U.S. may remember him as the guy who tried to throw a wet blanket over the 1994 World Cup, the event that went on to put a burgeoning sport here into overdrive.

NBC, which covered a handful of games during the 1986 World Cup, secured the rights to the 1994 World Cup along with SportsChannel America for $11.5 million–a ridiculous sum for a host nation.  FIFA in 1990 nullified that contract as part of a coup in which overmatched U.S. Soccer Federation and WorldCupUSA94 supremo Werner Fricker was replaced by Alan I. Rothenberg.  The rights went back on the open market, and NBC’s new sports guy, Dick Ebersol, declared, “We’re not going to bid, and I don’t know why anyone else would be interested.” 

Taken at his word, it looked for a time as though the first World Cup hosted by the United States would be blacked out across the United States.  Or, once again, available only through Spanish-language Univision.   Fans here held their breath.   Fortunately, two years before kickoff, ABC/ESPN stepped forward with a more respectable bid of $23 million, and everyone exhaled. 

It may have been for the best.  Had NBC and SportsChannel remained the tournament broadcaster, they certainly were not about to televise all 52 matches, as ABC/ESPN/ESPN2 did–an American first.   And it can’t be assumed that NBC/SportsChannel would have come up with the continuous sponsor/score/time graphic in the corner of the screen, another American first that has since become a staple of televised team sports.  Without that, NBC/SportsChannel likely would have resorted to what other U.S. broadcasters had when faced with covering soccer:  the dreaded commercial break during the action.

In the end, Ebersol, the man who turned his back on soccer to champion the Olympics ended his NBC tenure with a 2010 in which the Vancouver Winter Olympics lost $223 million while that summer’s World Cup eclipsed the summer Olympics as the world’s most-watched sporting extravaganza.